Funny, because I don't see EA surviving very long if they don't learn a little humility. They are also in dire need of some new ideas. Making games that are blatant attempts to steal the success of established titles and being overly critical of the competition while ignoring their own faults just won't cut it for much longer.
Just two or three years ago, EA were making good, original games and had good will with customers, but they've destroyed that by ruining franchises left and right, shutting off multiplayer servers and on PC, employing more and more oppressive DRM that only hurts legitimate customers.
He also seems to have overlooked the fact that not only do Ubisoft have their own digital distribution service, they also publish on Origin.
Deck the halls with bows and troll fat, fa la la la la la FUS RO DAH!