At the Association of National Advertisers Masters of Marketing Conference, Yusuf Mehdi, corporate VP-marketing and strategy for Microsoft, outlined how he expects the new system could affect marketing, and Ad Age published an article that literally SALIVATES over the goldmine of data they seem to expect.http://adage.com/article/special-report-ana-annual-meeting-2013/xbox-reshape-marketing/244605/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1381760447
Microsoft needs to address some questions, like
What message was Mehdi supposed to deliver to the Marketing conference?
Is Ad Age's article truly reflective of Mehdi's remarks?
If not -- how does a pro outfit like Ad Age get it SO DAMN WRONG?
If it is accurate, how does Microsoft reconcile Penello and Mehdi's seemingly opposite messages?
Microsoft's marketing department seems to be talking out of both sides of its mouth. I've gotta ask, why would they do that?
"you can be sure it wouldn't happen without the user having control over it"
If Kinect can measure my heart rate, as Ad Age contends, how do I in any way have "control" over that?